Beginning in late February, Winstanley worked to create a consumer brand for the established protective case and rugged lighting company, Pelican Products. In six short months, both Pelican ProGear and the corresponding Peli ProGear (overseas branch) were birthed from start to store. Winstanley was fully engaged in the new brand from naming and packaging to the creation of sales force materials, in-store POS, a new ecommerce website and an overall advertising initiative. Through the recruitment of four demographically diverse celebrity "Pelican Pro" endorsers, we formed a backbone for a sustainable campaign for continued leverage across all touchpoints from social media to network television and promotions in the future. And the adventure continues into 2013 with new product introductions and materials.
Winstanley worked closely with GE to launch a solid sales platform for the introduction of their breakthrough industrial battery technology on a radical timeline. The Durathon Battery boasted specific advantages to a diverse target audience spanning multiple industries and potentially across multiple languages. The resulting website and print designs, therefore, deployed with an icon-driven storyline featuring simple animations with market-specific, interactive calculator tools resulting in contact links for further engagement.
Together with Winstanley, Still River Systems became Mevion Medical Systems and then launched a two-stage introduction to their breakthrough proton therapy system. Introducing the new brand and product to the forefront of cancer treatment demanded a look and approach that suited the elegance, simplicity and accessibility of their machine. From clean, smart advertising to a new website, product brochure and trade materials – the face of Mevion is a progressive force in an industry ready to hear about a new way to overcome the former barriers to providing the proton therapy patients are seeking.
In an ever-expanding universe, we didn’t want to feel left out. Actually, so much of our Learning Solutions Winstanley (LSW) success has come from just beyond our border that opening a branch to service those folks better was the next logical move. Now, we can offer full advertising, marketing and educational services like true New Yorkers – nearby and with sass. Looking for some assistance in training, education, selling, branding or public relations? Give Cheryl a call at our newest office:
573 Columbia Turnpike
East Greenbush, NY 12061
518-477-6240
cheryl@lsw.com
Most of 2012 (especially the second half) was marked by incredibly exciting and rather large-scale initiatives here at the agency. As a result, we recruited the finest talent we could – then locked them in for a few months to get to know each other. So far, so good! Their expertise spans from management and design all the way into programming, and promises for a lively 2013 (unless we all blow up or something).
