Winstanley Associates Garners Financial Marketing Award
American Banker’s Assoc. lauds campaign designed for Hampden Bank
(LENOX, Mass. - October 28, 2008)
An idea of prehistoric proportions has earned Winstanley Associates
some national acclaim.
A consumer campaign created by the advertising agency, dubbed ‘Evolved’ and
developed for Springfield, Mass.-based Hampden Bank, played on the idea of ‘out-of-
town corporate dinosaurs’ adversely affecting local prosperity, and was recently chosen
as one of the best national advertising campaigns in the financial services sector by the
American Banker’s Assoc.
Creatures such as the ‘VelociMerger,’ ‘Bureaucradon,’ and ‘Bully Mammoth’ were
devised to illustrate this idea, which was then delivered to the local marketplace through
a number of media channels, including television, radio, billboards, bus graphics, and a
number of print advertisements. The project also garnered three gold regional ADDY
awards from the American Advertising Federation (AAF) earlier this year.
Hampden Bank and Winstanley Associates were recognized as runner-up in the national
competition, in the ‘brand campaign’ category.
The ABA’s Financial Marketing Awards honor the best bank advertising and marketing
campaigns from across the U.S. Established in 1972, the ABA Financial Marketing
Awards give recognition to both bank marketing professionals and their agencies, for
creative excellence based on bank asset size (Hampden Bank falls into the $500 million
- $1 billion category).
A panel of financial services marketers and advertising professionals from around the
country judged each entry, based on execution of the communications strategy, message
and positioning, and the campaign's overall results.
Entries were divided into 10 categories including annual report, brand, community
service, customer acquisition, customer retention, diversity, financial education, humor,
inspiration, and internal branding.
As an additional highlight of this achievement, all winning marketing campaigns will be
featured within the ABA Bank Marketing magazine throughout 2009.
Financial institutions including banks, savings and loans, insurance companies,
brokerage firms, investment firms, credit card companies and their advertising agencies
are eligible to submit entries.
Winstanley Associates is a full-service advertising, marketing, and creative design firm
based in Lenox, Mass.; winstanley.com
Contact: Jaclyn Stevenson, PR Specialist (413) 637-9887 ext. 126
jaclyn@winstanley.com
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